Speeches

It’s Not What You Say, It’s What People Hear

What’s behind winning campaign slogans and career-ending political blunders?

Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten?

The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion.

In his speeches, based on his New York Times bestselling book “Words that Work,” Dr. Frank Luntz not only raises the curtain on the art effective language, but also offers priceless insight on how to find and use the right words to get what you want out of life.

Luntz’s engaging, interactive and humorous presentation shows you how to transform simple ideas into an effective language arsenal for the war of perception we all wage each and every day.

What's REALLY on the Mind of America?

Most public opinion experts can only tell you what they think is on the minds of ordinary Americans. Frank Luntz lets ordinary Americans speak for themselves. He has his fingers on the pulse of every issue Americans talk about today and every product Americans use today.

And he knows how to bring that knowledge to life.

Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the political, or just the average citizen, understand the thoughts and feelings of the average American.

From a Frank Luntz speech you’ll learn:

What corporate executives need to say to please shareholders, avoid strikes and communicate effectively with customers and the community.
How the right language can help solidify your brand, improve corporation reputation, and better market your organization.
The 21 best words for the 21st Century, tailored to your corporation or organization, and the 21 words you should never say again ...ever.

Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on the audience.

A Behind-the-Scenes Look at the White House & Washington

Frank Luntz has the most comprehensive library of presidential debate performances and political advertising in America today. He knows Barack Obama’s words as well as the President himself, having tested the President’s speeches for Fox News, ABC News, PBS and HBO.

To some, the halls of power are painted with mystery and intrigue, but pollster and political consultant Frank Luntz has enough experience on Capitol Hill to make him the 536th member of Congress.

He will share the wisdom and experience that helped write the Contract With America and bring a party to power after 40 years of failure. Members of Congress from both parties actively seek the help of Dr. Luntz to refine their message and better interact with their constituents.

This presentation will give you insight on current and future political issues that every lobbyist, government affairs executive and member of Congress wishes they had.