Product Development

Some researchers say they know consumers.  That’s fine, but we know people.  We know what they do from the moment they wake up in the morning until the moment they go to sleep at night.  We study their habits, their hopes and their fears.

We understand people the way trained psychologists and anthropologists do – and that allows us to do a lot more.  And it all begins with listening.

Please take another look at our client list.  We’ve brought new products to market and revitalized existing brands in almost every industry nationally and globally.  For example:

We’ve helped beverage companies launch new tastes and new packaging.

We’ve helped financial service clients craft new products for investors.

We’ve helped healthcare companies create new plans for patients.

We’ve even applied customer opinion to help design hotels and casinos.

It is not enough to know what people like.  That’s way too simplistic.  You need to understand the how, when and why.  You need to know more than just the existing problems or limitations of a product or service.  You need to explore the opportunities and test a variety of solutions to determine which is most likely to achieve measurable results.

This is really all about demonstrating VALUE.  We will show you exactly what features, prices, and packaging will appeal to your consumers – and which attributes will help you stand out from the competition.  And we won’t just tell you what to create.  We’ll show you how to sell it.

This is more than just applying language and pretty pictures.  This is about connecting our public hopes and private fears to the products and services that will change the way we live – all at a nice profit.

Everyone wins.

Remember, what matters is not what you say.  It’s what people hear.