Creative Testing

2,000 ads is a lot to test – but that’s exactly what we’ve done.

Some have been for ad firms who want another pair of eyes and a partner in the creative process.  Some have been for companies who want an independent voice to guarantee impact.  And we’ve even done it for The Today Show, Good Morning America, Nightline and all the cable news channels.

Why have so many people turned to us to learn whether they’ve found the words that work?  We know how to make an impact.  We have a simple philosophy:

Every second counts;

Every word matters;

Every visual must have impact.

With our Instant Response technology, we are able to test television and radio ads on a second-by-second basis with every target audience imaginable.  With print and interactive media, we qualitatively and quantitatively test the campaign.

Impact matters.  You can have the funniest, cleverest, or most emotional ad ever crafted – but if it’s not delivering the right messages, you’re throwing money down the drain.  That’s why, beyond testing and refining your campaign, we go to the root of the challenge – assessing whether you’re communicating the most effective and beneficial message possible or just communicating a mediocre message in a powerful way.

But what truly separates us from other more traditional researchers is in our ability to offer better words, better visuals and a better approach.  We won’t tell you what’s wrong.  We’ll tell you how to fix it.  We won’t tell you what’s right.  We’ll tell you how to make it better.

Remember, what matters is not what you say.  It’s what people hear.

Click here to see what Frank Luntz says about Super Bowl ads on CNBC

Click here to see what CNBC said about Frank Luntz and CNBC's Super Bowl Ad Testing